For Immediate Release
March 19, 2020
The New Tolerance Campaign (NTC) has a reputation for calling out organizations and leaders for their wrongdoings and demanding they correct course. Today, however, we’re switching gears to recognize and thank five companies that are doing good in the face of the deadly Coronavirus COVID-19 pandemic by going above and beyond to help their employees and communities.
To do this, NTC is creating a series of thank you cards that people can digitally sign and personalize. NTC will also give signers a simple way to tweet their gratitude and ask others to sign the card as well. NTC will then send a copy of the thank you card and responses by both email and snail mail to the recipients. We will engage our current network of activists and run ads on Facebook inviting people across the country to participate.
The first thank you card launching today will go to restaurateur and philanthropist José Andrés and his company ThinkFoodGroup. Andrés proactively turned his upscale restaurants in the NYC and Washington D.C. areas into “community kitchens” where those who are struggling can get free meals, while those who can afford to pay can get a meal for an unusually reasonable price of $7. The continued cash flow will allow ThinkFoodGroup to pay all employees their full wages as they serve those in the community who need it most. He described his decision in a moving video that’s well worth a watch.
NTC has four additional recipients that will be rolled out daily over the following week, but suggestions are welcome and can be sent to firstname.lastname@example.org.
New Tolerance Campaign was founded on the belief that businesses, organizations, and community leaders have the power and responsibility to create a more tolerant and compassionate society, and we are thrilled to have the opportunity to lift up those who are doing it right!