About Us

Mission: Fight to Uphold Real Tolerance in American Society

New Tolerance Campaign is a watchdog organization mobilizing Americans to confront intolerance double-standards by establishment institutions, civil rights groups, universities, and socially-conscious brands. NTC action campaigns empower ordinary Americans to hold accountable self-proclaimed arbiters of tolerance when they betray their own stated values.

Problem: “Phony Tolerance” by the Establishment

The “tolerance establishment” has lost its moral compass by failing to uphold basic standards of decency for all people, and is inspiring others to do the same. The establishment criticizes the moral conduct of certain people while ignoring vile bigotry by others. Even worse, the establishment wields “tolerance” selectively as a weapon for political attacks, sometimes even aligning with extremists to advance their goals.

Examples of “Phony Tolerance” include:

  • The ACLU, which once upheld free-speech for all on principle, has declared it will no longer defend the civil liberties of “others whose views are contrary to our values…”
  • The NBA boldly advocates for Black Lives Matter while abetting China’s human rights abuses, ignoring repression of Muslims, and silencing criticism of China’s subjugation of Hong Kong.
  • The ADL is partnering with Al Sharpton – the unrepentant inciter of one of the worst anti-Semitic riots in US history.
  • UC Berkeley, a public university once renowned for its Free Speech Movement, has repeatedly allowed students to physically threaten and shut down unpopular speakers.
  • The Southern Poverty Law Center, founded to protect minorities from intimidation, uses its Hate List to defame liberal Muslim reformers while partnering with CAIR, a bigoted Islamist extremist group.

Solution: Acting together to Hold Mainstream Organizations accountable

As a grassroots nonprofit organization, NTC has mobilized over 76,000 activists of diverse backgrounds from all 50 states. Our campaigns have pressured universities to reverse decisions that violated their students’ basic rights; called out companies that gave lip-service to equality while profiting from human rights abuses; and saluted heroes upholding consistent standards of tolerance. Join the growing movement for real tolerance!

The Crisis of Modern Tolerance

Promoting tolerance and countering intolerance are integral to a healthy society, yet in recent years mainstream American society has struggled to maintain clear standards of tolerance.

Double Standards in a Polarized America

In America’s increasingly polarized environment, tolerance is too often treated in a manic manner. Social media companies engage in sudden frenzies of de-platforming that ban some extremist users but leave others untouched. Universities historically renowned for free-speech commitments arbitrarily ban speakers from campus. Some groups and activists are marked hateful and blacklisted while other groups and activists with equally controversial views and tactics are embraced, defended and praised.

Selective Outrage, Confused Institutions

The result is an opaque set of social rules, with tolerance wielded selectively as a weapon to achieve zero-sum outcomes: the intolerance of one side is spotlighted while the intolerance of the same side is defended or dismissed. The identity of the perpetrator of intolerance often becomes a determining factor for how mainstream society responds. In this heated environment, mainstream institutions appear increasingly confused.

No Universal Rules, Just Appeasement

Rather than respect all Americans equally by holding everyone to a universal standard of decency, institutions create confusion by making case-by-case decisions based on the need to placate only subsections of society rather than take on principled standards applied to all.

Restoring True Tolerance for All

The result is an unhealthy "biased tolerance" where a lack of clear standards tears at the fabric of our society and hurts Americans of all backgrounds. The New Tolerance Campaign was founded to empower Americans to take a stand and restore a strong, tolerant, and free society.